Helen Kettley
The Meaning Behind Language

I analysed the language used in BBC headlines covering the ‘Mail bomb’ incidents to see whether ‘buzzwords’ and repetition is used to evoke a strong reaction to attract more people to click on the story (and whether this jeopardises the accuracy of the headline), presenting the data found in the investigation. This is alongside explanations that explore whether the language has alternate meanings and whether they change in different contexts and throughout the development of the story. The publication works backwards and reveals more information about the context of the language to demonstrate how language works in different circumstances. The digital element further shows this buy displaying just one buzzword from each headline which reveals the rest of the headline when the viewer clicks on it; this both reveals where the word came from and how the context changes the meaning of 'alone'.

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